365 NYC creates footwear for the "24-hour city." They needed a brand that felt technical, durable, and adaptive. The core challenge was achieving a premium, high-fashion look without sacrificing the grit of the street.
The inspiration from the textures and inevitable wear of the city. The shoe is presented not as a disposable fashion item, but as essential equipment for survival.
Design must be built to withstand the environment it is born into. We believe that true style is born from unwavering utility, and that the most beautiful objects are those that are built to be used, worn, and authenticated by the life they endure.
We employed a strict monochromatic palette of asphalt black and concrete grey. The product photography treats the shoe like a sculpture, isolating the tread patterns and technical details.
The packaging system was designed to be fully recyclable, using raw cardboard and black ink, maximizing impact while minimizing material waste.
This brand language established 365 NYC as a staple for the urban creative, proving that high utility and luxury aesthetics can be seamlessly integrated.
