Client:

BeReal

Service:

Brand Strategy

Year:

2025

Black and white conceptual artwork depicting a stylized view of the Moon with vertical texture and shade divisions.

For their milestone campaign, BeReal sought to move beyond the app mechanics and discuss the philosophy of "truth." They tasked Origo with visualizing the conceptual tension between who we are online and who we are in nature.

Abstract design with a black void and radiating web of dots and lines on a soft white background, symbolizing connectivity and networks.
Monochrome high-speed shot of a water droplet impact, showcasing a dramatic splash with intricate details and contrasting light and dark tones.

We usually only show illuminated side, but the true and mystery of a thing lies in the shadow. The split graphic represents that moment of required vulnerability.

Authenticity is not a feature; it is an act of courage accepting the shadow as much as the light. We believe that in a world obsessed with manicured perfection, the most radical and lasting act a brand can commit is to embrace the honest, unpolished truth.
Minimalistic abstract art featuring detailed intersections of black and white lines with occasional red highlights on a clean background.
Abstract black circular brushstroke on white background, dynamic and blurred for a minimalist, modern aesthetic.
Abstract black and white swirl design with dynamic curves and a vortex-like motion, creating a modern and minimalist aesthetic.
We avoided literal user-generated content entirely. Instead, we used high-contrast, abstract celestial imagery to speak to universal themes of exposure and mystery.
The campaign ran on billboards in major capitals with zero copy, using only the split moon and the logo, inviting profound curiosity and introspection.
Abstract vortex of black dots and lines converging into a central void, creating a sense of depth and motion on a light gray background.

The campaign successfully cut through the noise of conventional social media advertising by daring to be silent and symbolic. It forced the audience to stop and interpret the symbol, deepening the emotional connection between the user base and the brand's core mission of promoting true connection.

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A Few Answers

Who is this template designed for?

This template is built for designers, studios, creatives, and freelancers who want a refined website to showcase their works.

How easy is it to customize?

Everything is built with clear structure, reusable components, and editable CMS collections. There is also a a video quick guide for it.

Do I need Framer Pro to use this template?

You can use it on a free plan, but publishing to a custom domain or using CMS content requires a Pro plan according to Framer’s rules.

Can I resell or redistribute this template?

No. The template is licensed for personal or client use only. Reselling, repackaging, or distributing it as your own is prohibited.

Will I receive updates?

Yes. If I publish improvements or fixes, you’ll see them in your purchased template and can pull updates at any time.

A Few Answers

Who is this template designed for?

This template is built for designers, studios, creatives, and freelancers who want a refined website to showcase their works.

How easy is it to customize?

Everything is built with clear structure, reusable components, and editable CMS collections. There is also a a video quick guide for it.

Do I need Framer Pro Plan to use this template?

You can use it on a free plan, but publishing to a custom domain or using CMS content requires a Pro plan according to Framer’s rules.

Can I resell or redistribute this template after making a purchase?

No. The template is licensed for personal or client use only. Reselling, repackaging, or distributing it as your own is prohibited.

Will I receive updates?

Yes. If I publish improvements or fixes, you’ll see them in your purchased template and can pull updates at any time.

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